When advertisers shift their media operations in-house, they usually do so with transparency and budget-slimming in mind. There’s not often much room left over for experimentation.
That doesn’t have to be the case, though. U.S. paper company Georgia-Pacific, which manages its entire digital media budget in-house, is increasing its ad spending in streaming audio platforms
MediaSense’s Ryan Kangisser comments on the experimentation with newer media channels.
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