News & Insights

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?

On average, an agency spends 175 hours on each pitch. That’s the same as one full working month, and the effort can cost a staggering £39,604 of non-billed hours.

Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign – discussing the ethical dilemma of charging for pitching.

The article references MediaSense’s Pitch Smart Study – global research which revealed a strong appetite from agencies to evolve the current process to create a fairer value exchange with clients through greater transparency, less ‘manufactured’ exercises, and more opportunities to embrace individuality.

Read the full article here.

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