We are delighted to continue the MediaSense Insights series into 2024. This third instalment focuses on the complexities in appointing a new media agency – covering the key milestones and workstreams to enable a seamless strategy for transition.
Navigating the intricacies of a media agency transition demands substantial effort and expertise. Whether you’re an advertiser, marketer or a stakeholder in the media ecosystem, the shift to a new agency brings both opportunities and challenges.
Understanding this often-complicated process is crucial for a successful transition, This guide delves deeper into the complex process of managing media agency transitions.
Crafted by MediaSense subject matter experts, MediaSense Insights: Media Agency Transition – Navigating the Complexity focuses on:
- Key roles and responsibilities in the process and their importance
- Strategies for effective risk mitigation and avoiding common challenges
- Practical tips on how to ensure a positive start to a new partnership whilst minimising the disruption to your organisation
Essential reading for advertisers, offering an objective perspective on managing both outgoing and incoming agencies efficiently.
Download your copy of Media Agency Transition: Navigating the Complexity here: