Across industries, CMOs are being called to the frontlines as CEOs realize marketing isn’t just a budget line to slash — it’s an investment to fuel growth.
MediaSense’s Sam Tomlinson comments on the rising number of firms taking pitches for their media and creative accounts at the same time, noting that while it might be early to call it an industry-wide trend, it does suggest fewer companies are treating brand marketing as an afterthought. “Pitching media and creative together is still unusual, but less unusual than it was,” said Tomlinson.
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