News & Insights

In the Press: Why Mediapalooza won’t happen this year

Many advertisers are undergoing a period of introspection and re-evaluating their marketing organisations, strategies and agency partnerships. This shift has caused a delay in advertisers committing to large-scale media reviews and the predicted ‘Mediapalooza’ of 2024.

MediaSense’s Ryan Kangisser contributes to The Media Leader article, commenting that “we expect 2025 may see the return of Mediapalooza, with brands much more intentional about what they want from the agency partners and better-equipped to embrace new models”.

Read the full article via The Media Leader.

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