Marketers are once again starting to hone-in on digital transparency, whether that’s through Ad Tech, in-housing or agency adjustments, to help make budgets work smarter rather than harder. However, due to the ever-evolving nature of digital advertising practices, there are several challenges preventing the achievability of this common goal.
With commentary from Ryan Kangisser, Digiday explores the achievability of the renewed ‘quest’ for transparency in digital advertising.
Read the full article via Digiday.