News & Insights

In the Press: AI Dilemma in Media Agencies

Marketers are continuing to raise questions around the impact of AI on media agency efficiencies. With AI’s potential in streamlining marketing processes and improving campaign performance, questions are being raised around how these cost-reductions will be reflected in a traditional billing model.

With commentary from Ryan Kangisser, Digiday looks at this AI dilemma and the potential affect on cost savings and remuneration.

Read the full article here.

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