News & Insights

Media 2025: Wave 6 – Key Findings Webinar

Replay MediaSense’s latest webinar, presented by Ryan Kangisser (Managing Partner, Strategy), covering key themes from the latest wave of our landmark research study, Media 2025: Wave 6.

The webinar unpacks the latest wave of our proprietary research and focuses on several topics including: why organisational structure has become the biggest blocker to transformation, what’s next for the future of agency models, remuneration & talent and if 2024 is the year we’ll see progression with cross-media measurement.

The recording also includes a Q&A with questions on:

  • The alignment of bringing media & creative together
  • Why some brands are looking to bring strategic capability in-house
  • What part A.I is playing in media transformation

What is Media 2025?

Now in its sixth wave, Media 2025 is MediaSense’s proprietary research programme, tracking how brands and their agencies have responded and adapted to the evolutions in consumer media usage and the marketing technology landscape.

Our latest report serves as a record of how marketers have adjusted their internal and external media operating models and transformation ambitions. It provides the foresight for organisations looking to better equip themselves for an ever-changing media ecosystem into 2024 and beyond.

Media 2025 findings have become essential learnings for CMOs, Marketing and Procurement Directors and Media and Digital teams.

Download the Research:

Press coverage: Digiday / The Media Leader / WARC / Marketing Procurement iQ / Campaign

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