News & Insights

In the Press: CMOs Navigate New Norms in Agency Profit Models

Despite the long-term concerns around the practice of agency holding groups profiting from media sales to their clients, it can be seen that CMOs are now acknowledging agency profit models as the norm. Whilst the sale of media from agencies to their clients raises potential conflicts of interest, CMOs are becoming more accepting of these models, provided that transparency and value is being exchanged.

With commentary from Ryan Kangisser, Digiday explores this model in detail, particularly highlighting how important it is for CMOs to fully understand the logistics of these practices.

Read the full article here.

Subscribe to our monthly newsletter for the latest media insights