News & Insights

MediaView – July 2024

Welcome to the July 2024 edition of MediaView, MediaSense’s media and marketing newsletter.

MediaSense Acquires PwC’s UK-based Media Advisory Business

The acquisition will combine the best of both businesses to create one exceptional organisation that enhances MediaSense’s scale, capabilities and offering to clients.

Read Full Story

Media 2025: Wave 6 Webinar

Ryan Kangisser hosts a Media 2025: Wave 6 research webinar covering the key learnings and insights around transformation, talent, measurement & the future of agency models.

Re-watch the Session

WFA & MediaSense Research Launches in Cannes

Alongside panellists from Danone, Beiersdorf, Lipton & Jellyfish, MediaSense & the WFA presented initial findings from the upcoming Future of Agency Renumeration study.

Register for an Advanced Copy

Lifting the Lid on Principal Media

Digiday examines viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson (Business Director).

More via Digiday

Adalytics Report & Colossus SSP Claims

Jamie Richards (Senior Consultant, Digital) responds to recent challenges raised by Adalytics.

Learn More

Media Week 30<30 Winner

Claire Cuenot (Digital Manager) has been listed as a winner in the 30<30 ‘Newcomer’ category, identifying outstanding talent in the industry. Congratulations Claire!

Read More

Download some useful content:

Media 2025: Wave 6
The latest insights related to transformation, talent, measurement & agency models
Download Research

Media Agency Models
Understand how global brands are looking to evolve their agency models
Download Report

Pitch Management
Key stages for running a successful pitch process
Access Here

Proprietary Media
A guide on the challenges and opportunities associated with proprietary media
Read Here

Agency Transition
A guide on achieving a seamless agency transition
Access Guide

Read recent media news:

Industry Reaction to MediaSense x PwC Acquisition
Campaign / Media Leader / City AM / New Digital Age

Inside Publicis Groupe’s closed-door Cannes AI push: More via Digiday
Transparency shift: CMOs navigate new norms in agency profit models: More via Digiday

Subscribe to our monthly newsletter for the latest media insights