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Posts tagged: Partners

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business
News

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business

British Airways’ global media planning and buying account has been appointed to Omnicom in a MediaSense supported review.

MediaSense Supports Perrigo in In-Housing Review
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MediaSense Supports Perrigo in In-Housing Review

MediaSense supports Perrigo in achieving their digital in-housing ambitions.

MediaSense Supports Chanel in Global Media Review
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MediaSense Supports Chanel in Global Media Review

MediaSense are proud to have supported Chanel in its global media review.

MediaSense Supports Just Eat Takeaway.com in Global Media Review
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MediaSense Supports Just Eat Takeaway.com in Global Media Review

Just Eat Takeaway.com has consolidated its global media buying and planning with IPG Mediabrands’ UM, following a two-way competitive pitch.
MediaSense in the Press: Ad Agencies are Facing a Crush of Work But They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem
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MediaSense in the Press: Ad Agencies are Facing a Crush of Work But They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem

As global brands hit restart on advertising spend, Insider reports on how agencies have a big opportunity to win big business but face challenges with staffing.

MediaSense in the Press: What’s the ‘New Normal’ for New Business Pitches?
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MediaSense in the Press: What’s the ‘New Normal’ for New Business Pitches?

What has changed in the never-ending chase for new clients and agency partners? The Drum reports on the post-pandemic ‘new normal for new business pitches.
MediaSense in the Press: Why Some Media Agencies are Bowing Out of Pitches for This Year’s Mediapalooza
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MediaSense in the Press: Why Some Media Agencies are Bowing Out of Pitches for This Year’s Mediapalooza

Digiday reports on the recent wave of advertising giants with accounts in review and how some media agencies have chosen to bow out before the review process begins.

MediaSense in the Press: Reviews from Unilever, Coca-Cola & Facebook Bring Mediapalooza II to a Pitch Theater Near You
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MediaSense in the Press: Reviews from Unilever, Coca-Cola & Facebook Bring Mediapalooza II to a Pitch Theater Near You

Ad Age reports on the ‘Mediapalooza panel’ at the ANA Media Conference in Aventura, Florida.
45% of the Current Global Pitch Market Managed by MediaSense, COMvergence Spotlight Report Confirms
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45% of the Current Global Pitch Market Managed by MediaSense, COMvergence Spotlight Report Confirms

COMvergence releases Q2 2021 Spotlight Report with MediaSense's Q2 media reviews representing 45% of the current global pitch market.

MediaSense & Sanofi Present at the ANA Media Leadership Committee – Lessons Learned Pitching in a Pandemic
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MediaSense & Sanofi Present at the ANA Media Leadership Committee – Lessons Learned Pitching in a Pandemic

With many North American media pitches in progress or on the horizon, Sanofi and MediaSense were recently invited to the ANA Media Leadership Committee to share the collective pitch management learnings.

MediaSense in the Press: What’s With all the Media Pitches? Clients Want Agencies to be ‘Part of the Fabric’
News

MediaSense in the Press: What’s With all the Media Pitches? Clients Want Agencies to be ‘Part of the Fabric’

Four months into 2021 and with waves of media pitches in progress or on the horizon, The Drum references MediaSense and ISBA’s Media 2020 research in its latest pitch-focused think piece.
MediaSense Supports Purplebricks in Pitch Process – UM Named UK Media Agency of Record
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MediaSense Supports Purplebricks in Pitch Process – UM Named UK Media Agency of Record

Purplebricks, the UK digital estate agency has appointed UM UK as its media agency of record. The appointment follows an agency selection process supported by MediaSense.