Purplebricks, the UK digital estate agency has appointed UM UK as its media agency of record. The appointment follows an extensive pitch process, started in January and supported by MediaSense.
Purplebricks CMO Ben Carter says: “93 per cent of all house and flat sales are still done on the high street so there is significant opportunity for us to transform the property sector. We will be working very closely with UM to develop a data-driven media and brand strategy that gets more UK house sellers and buyers using Purplebricks.”
Mark Jones, MediaSense Client Director on the news “It has been a pleasure for MediaSense to support Purplebricks in their media agency selection process – a digital first and high growth platform business with a clear vision for expansion. All participating agencies showcased dedication, enthusiasm and agility throughout the virtual media pitch process – congratulations to the UM team on the selection.”
Further coverage here.