News & Opinion

MediaSense in the Press: Ad Agencies are Facing a Crush of Work but They Don’t Have Enough Staff — 3 Steps They’re Taking to Fix the Problem

As global brands hit restart on advertising spend, Insider reports on how agencies have a big opportunity to win big business but face challenges with staffing major pitches.

MediaSense Co-founder and CEO, Graham Brown contributes, commenting on how agencies are “being much more discerning with what they will pitch for and what they won’t pitch for” adding that “with agencies facing as much as $300,000 to $500,000 in cost to pitch an account worth around $500 million, they’re only going for one or two large global pitches at a time, while they may have juggled three or four in the past.”  

To read the article in full via Insider please click here.

First featured on 16/0/2021

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