Posts tagged: Media Measurement
Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.
Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.
Alexis Scott looks at the future of subscription video on demand services for both the consumer and advertiser.
MediaSense UK Client Director, Ian Anders looks at how OOH’s digital transformation and owner investment is increasing the size and quality of audiences.
Media 2020 & Beyond is an in-depth study into how marketers are preparing their organisation to win in the future media ecosystem. Combining industry leader interviews with a global survey of senior marketers – the findings are essential reading for CMOs, Marketing Directors and Digital teams.
MediaSense Digital Director, Theo Johnson on Digital Advertising best practice.
Shifts in TV viewership, never-ending brand safety and data breaches and the rise of social media influencers, Kane Brady, MediaSense analyst talks through the key topics of 2018.
As brands grapple with the complexity and fragmentation of the digital media supply chain, Dan Brown, MediaSense's Director of Digital Performance, highlights the five steps they can take to improve digital media communications.
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.
Following the release of OFCOM's annual review of the UK communications sector, Andy Pearch, MediaSense Co-founder, highlights the 10 Key Takeaways for Media Planners, Buyers and Advertisers.
As advertising costs soar and TV audiences become harder to reach, MediaSense's James Glendennan outlines the steps brands are taking to maximise returns without compromise on campaign cost and quality.
adidas' Simon Peel took the subject head-on with MediaSense's Graham Brown at the Festival of Media Global, discussing collaboration, synchronicity and moving away from vanity KPI’s to deliver better business outcomes.
