News & Insights

Posts tagged: Media Measurement

Adalytics Report & Colossus SSP Claims: Questions for Advertisers, Agency & Ad Verification Partners

Following an Adalytics report questioning the accuracy and transparency of Colossus SSP's metrics, Jamie Richards outlines the key questions advertisers should be asking.

16 May 2024

News

Practical Steps Advertisers Can Take to Avoid Made for Advertising (MFA) Sites – 2024 Update

A year after issues with MFA sites were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.

07 May 2024

News

In the Press: Marketing’s Quest for Digital Ad Transparency

Industry views on the challenges that need to be overcome to achieve marketers' renewed goal for digital transparency, with commentary from Ryan Kangisser.

28 March 2024

Opinion

Why 2024 is the Year of Effectiveness

Against a backdrop of market volatility and the battle for purpose, relevance and attention, there is more acceptance for media to be treated as a source of growth. Brands are increasingly looking to pivot their approach from efficiency to effectiveness. Dan Brown explains.

23 February 2024

News

WFA Partner Predictions for 2024

WFA partners reflect on what they think marketing will look like in 2024, with Ryan Kangisser noting speed & integration key to improving ways of working.

31 January 2024

News

Innovation Series Six: Performance Marketing Efficiency, Branded Gaming and A.I Audience Targeting

Replay a recording from MediaSense's sixth Innovation Series featuring Lunio, Flarie and RAAS Lab.

30 January 2024

News

ISBA Partner Predictions for 2024

ISBA partners reflect on what they think marketing will look like in 2024, with commentary from Ryan Kangisser noting that speed and integration will be key to improving ways of working.

15 January 2024

News

Campaign’s Breakfast Briefing: A Focus on Efficiency, Measurement & Collaboration

Richard Tudor summarises Campaign's 2024 'Breakfast Briefing' event, revealing that this year will require an increased focus on measurement and collaboration to support growth.

15 January 2024

News

MediaView – November 2023

WFA & MediaSense Future of Media Agency Models report launches, views on the emergence of outcome-based remuneration in media agency models & new Head of Strategic Accountability joins MediaSense.

09 November 2023

News

MediaSense Innovation Series – Session Five: Consumer Research, Promotional Effectiveness and Media Buying Optimisation

Replay a recording from MediaSense's fifth Innovation Series featuring Fifty, Hashting and Loops.

20 September 2023

Opinion

Limiting YouTube Ad Wastage – Key Considerations for Advertisers to be Seen & Heard

Recent findings by Adalytics re-enforce the need for ad-quality due diligence to limit wastage – Victoria Jarecka looks at the key considerations for advertisers

13 July 2023

News

In Conversation: Balancing Efficiency & Effectiveness with MediaSense and Haleon

Balancing Efficiency & Effectiveness: How to Protect Media Value and Drive Growth – MediaSense’s Dan Brown, Analytics Director, presented in Phoenix with Haleon’s Simon Peel, VP Global Media.

28 June 2023