News & Insights

Posts tagged: Campaign

Diageo calls global media agency review
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Diageo calls global media agency review

Diageo has called a global media review as it seeks to be "at the forefront of media planning and data-driven marketing". MediaSense are proud to be supporting Diageo during this global media review.

Novartis’ global media account awarded to Publicis Media’s Starcom
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Novartis’ global media account awarded to Publicis Media’s Starcom

Novartis has selected Starcom as its global media planning and buying agency. The account will cover 50 markets around the world. MediaSense are proud to have worked alongside Novartis to run this latest media review.

Argos appoints Essence to its digital media account
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Argos appoints Essence to its digital media account

Essence has been awarded Argos's digital media account with a brief that includes developing in-house capabilities. Argos appointed MediaSense to run this latest pitch review.

MediaSense in the press: Brands are rushing to shake up their marketing operations
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MediaSense in the press: Brands are rushing to shake up their marketing operations

A view from MediaSense co-founder, Graham Brown for Campaign Magazine on how changes in consumer habits and new competitors are forcing brands to rethink both their marketing and agency models.
Just Eat’s global media account awarded to UM
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Just Eat’s global media account awarded to UM

UM has won Just Eat’s global media planning and buying account in ten countries, including the UK. Just Eat appointed MediaSense to run this latest pitch review.

MediaSense in the press – Sir Martin Sorrell returns with ‘faster, better, cheaper’ ad company. But can he compete with the giants?
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MediaSense in the press – Sir Martin Sorrell returns with ‘faster, better, cheaper’ ad company. But can he compete with the giants?

A view from Mediasense's Co-founder, Graham Brown on Sir Martin Sorrell’s new digital-only venture, S4 Capital.

'Treat the pitch with respect – and never mind about the lovely gestures'
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'Treat the pitch with respect – and never mind about the lovely gestures'

Ryan Kangisser, Digital Partner, responds to the recent article on pitch process by MediaCom's Toby Jenner in Campaign.
Is MediaMonks a sound first acquisition for Sir Martin Sorrell?
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Is MediaMonks a sound first acquisition for Sir Martin Sorrell?

"Start as you mean to carry on." As Sorrell makes the first acquisition for S4 Capital in MediaMonks, Graham Brown shares his thoughts with Campaign.
Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?
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Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?

Ryan Kangisser, Digital Partner at MediaSense, shares his views in Campaign: "Agencies need to adopt an agile, agnostic, customer-first approach to deliver digital transformation at scale."
Accenture faces conflict of interest and questions over buying programmatic and auditing media
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Accenture faces conflict of interest and questions over buying programmatic and auditing media

"If Accenture want to be a solutions provider, they can’t also be marking competitors’ homework.” Featuring in Campaign, Graham Brown highlights the conflict of interest of a consultant with both a buying and auditing unit.
What WPP’s board should do next: 10 prescriptions for business after Sorrell
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What WPP’s board should do next: 10 prescriptions for business after Sorrell

"Don't panic, focus on what the clients' really want." Featuring in Ad Age, MediaSense Co-founder Graham Brown shares his views on the next steps WPP's board should take for life after Sorrell.
Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?
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Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

"Data breaches of all different levels have become a regular event for today’s consumer and while this latest breach is deplorable, it is unlikely to impact Facebook too much." Featuring in Campaign, Ryan Kangisser, MediaSense Partner, shares his views on the impact the recent Facebook scandal will have on trust for the brand.