News & Opinion
Posts tagged: Campaign
The great media agency transparency debate
"Just because a system has to evolve does not necessarily mean it is broken." As featured in Campaign, Graham Brown and leading figures in the industry react to Scott Moorhead's explosive claims last week that the media agency model is "broken".01 December 2016
Should brands employ a chief media officer in-house?
Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.02 August 2016
Should brands use a Big Four firm to audit their agency?
An article in Campaign citing how we proposed an industry code of practice last week recommending that "all individuals involved in compliance auditing must be bound by a recognised professional code of conduct – e.g. Association of Chartered Certified Accountants".19 July 2016
MediaSense calls for code of professional conduct among media auditors to inject trust and stability back into the market
Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships07 July 2016