News & Opinion

MediaSense in the press: Brands are rushing to shake up their marketing operations

MediaSense co-founder, Graham Brown shares his views on how changes in consumer habits and new competitors are forcing brands to rethink both their marketing and agency models.

Through the lens of MediaSense’s latest research, Media 2020 & Beyond, Graham focuses on five drivers of change; new consumer expectations, new breed of competitors, in-housing and co-locating, building a performance marketing culture and when growth is challenging. 

To read the article in full on campaign.com please click here.

First featured on 22/04/2019.

 

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