News & Opinion

MediaSense in the press – Sir Martin Sorrell returns with ‘faster, better, cheaper’ ad company. But can he compete with the giants?

MediaSense co-founder, Graham Brown, shares his views on Sir Martin Sorrell’s digital-only venture, S4 Capital.

In this article, Graham highlights how tech platforms are making it easier for advertisers to bring marketing services in-house and the possible disruption this can cause. “The tech platforms are making it easier to take a swathe of marketing services in-house and that is a threat to everyone, particularly anyone that is trying to build a digital-only business.”

To read the article in full on, please click here.

First featured on 25/03/2019.


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