Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?

31 May 2018, By MediaSense

Ryan Kangisser, Digital Partner at MediaSense, shares his views in Campaign: “Agencies need to adopt an agile, agnostic, customer-first approach to deliver digital transformation at scale.”

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Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?

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