Argos has hired Essence, the WPP owned media agency, to its digital media account. The brief includes developing its in-house capabilities.
Essence will manage the retailer’s programmatic, search, online video and paid social account and will also offer consultancy support for in-house activity.
MediaSense are proud to have worked alongside Argos to run this latest digital media review. Ryan Kangisser, MediaSense Partner, Digital on the Sainsbury’s-owned retailer’s announcement: “It’s been a privilege to have been part of this journey, working with one of the most progressive, multi-channel retailers.
Further reading via Campaign.