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Argos appoints Essence to its digital media account

Argos has hired Essence, the WPP owned media agency, to its digital media account. The brief includes developing its in-house capabilities. 

Essence will manage the retailer’s programmatic, search, online video and paid social account and will also offer consultancy support for in-house activity. 

MediaSense are proud to have worked alongside Argos to run this latest digital media review. Ryan Kangisser, MediaSense Partner, Digital on the Sainsbury’s-owned retailer’s announcement: “It’s been a privilege to have been part of this journey, working with one of the most progressive, multi-channel retailers. 

Further reading via Campaign. 

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