News & Opinion
Posts tagged: Campaign
Argos appoints Essence to its digital media account
Essence has been awarded Argos's digital media account with a brief that includes developing in-house capabilities. Argos appointed MediaSense to run this latest pitch review.27 June 2019
MediaSense in the press: Brands are rushing to shake up their marketing operations
A view from MediaSense co-founder, Graham Brown for Campaign Magazine on how changes in consumer habits and new competitors are forcing brands to rethink both their marketing and agency models.22 May 2019
Just Eat’s global media account awarded to UM
UM has won Just Eat’s global media planning and buying account in ten countries, including the UK. Just Eat appointed MediaSense to run this latest pitch review.07 May 2019
MediaSense in the press – Sir Martin Sorrell returns with ‘faster, better, cheaper’ ad company. But can he compete with the giants?
A view from Mediasense's Co-founder, Graham Brown on Sir Martin Sorrell’s new digital-only venture, S4 Capital.27 March 2019
'Treat the pitch with respect – and never mind about the lovely gestures'
Ryan Kangisser, Digital Partner, responds to the recent article on pitch process by MediaCom's Toby Jenner in Campaign.10 August 2018
Is MediaMonks a sound first acquisition for Sir Martin Sorrell?
"Start as you mean to carry on." As Sorrell makes the first acquisition for S4 Capital in MediaMonks, Graham Brown shares his thoughts with Campaign.19 July 2018
Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?
Ryan Kangisser, Digital Partner at MediaSense, shares his views in Campaign: "Agencies need to adopt an agile, agnostic, customer-first approach to deliver digital transformation at scale."31 May 2018
Accenture faces conflict of interest and questions over buying programmatic and auditing media
"If Accenture want to be a solutions provider, they can’t also be marking competitors’ homework.” Featuring in Campaign, Graham Brown highlights the conflict of interest of a consultant with both a buying and auditing unit.24 May 2018
What WPP’s board should do next: 10 prescriptions for business after Sorrell
"Don't panic, focus on what the clients' really want." Featuring in Ad Age, MediaSense Co-founder Graham Brown shares his views on the next steps WPP's board should take for life after Sorrell.23 April 2018
Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?
"Data breaches of all different levels have become a regular event for today’s consumer and while this latest breach is deplorable, it is unlikely to impact Facebook too much." Featuring in Campaign, Ryan Kangisser, MediaSense Partner, shares his views on the impact the recent Facebook scandal will have on trust for the brand.28 March 2018
Should more media owners disclose agency rebates?
In light of more media owners coming forward and disclosing rebate and discount deals in place with agencies, Graham Brown features in Campaign alongside other industry experts answering the question, "should more media owners come forward and disclose agency rebates?"26 January 2017