Graham Brown
Co-founder, MediaSense
“Start as you mean to carry on” goes the adage and the acquisition of MediaMonks is an excellent start, particularly as Sorrell looks to build a new model company built around data, content and technology.
MediaMonks is so much more than a production facility; creative and production are now one and the same and Sorrell will have seen at WPP how creative businesses have struggled to adapt.
From this Dutch-based platform, it is not hard to see how Sorrell will build out/acquire data and distribution capabilities to compete with the likes of Accenture, Deloitte Digital and IBM as well as the holding companies.