This site uses anonymous third party analytics cookies: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. Read our Privacy Policy for further information. Accept and close.

MediaSense in the press: What Disney’s media decision says about adland right now

MediaSense Director and Co-founder, Graham Brown shares his views on Disney’s  decision to split the majority of its global media between Publicis and Omnicom.

In the article Graham highlights that access to quality data and the ability to activate and deploy at speed, in an integrated way is as vitally important, and a potentially game winning capability.

Graham also comments that Disney are behaving much like other global companies, where COMvergence data shows that over 40 percent pitches (by $) in H1 2019 retained incumbents, versus around 20 percent in 2018.  

To read the article in full on campaignlive.com please click here. 
The article is also featured on campaignlive.co.uk

First featured on 16/10/2019. 

Sign up to receive the latest media insights directly in your inbox