UM, the global marketing and media agency network of IPG Mediabrands has been appointed media Agency of Record for Honda Motor Europe. UM will work with Honda across its European markets.
MediaSense are proud to have supported Honda Motor Europe in the pitch process.
The agency selection process began in June 2020 with a significant focus on integrated data solutions and digital transformation. Work is expected to start across all of Honda’s European markets from April 1st, 2021.
Lea Cecil, MediaSense Client Director on the news “It has been a privilege to support an iconic brand like Honda with their European media agency pitch and their vision to be recognised as an innovative mobility company. All participating agencies showcased dedication, motivation and enthusiasm throughout the virtual pitch process – with ambitious approaches to delivering a step change to Honda’s future marketing efforts. I am positive that UM will deliver digital-first media strategies that will contribute to the future business success of Honda Motor Europe.”
Further reading via Campaign.