News & Insights

MediaSense Supports Sanofi in its Global Media Agency Review

MediaSense are proud to have supported French pharmaceutical giant, Sanofi in its recent global media agency review. Omnicom Media Group has been appointed as Global Media Agency of Record for all markets outside the US with Havas retaining the US business. OMG will work on media buying and planning across Sanofi’s consumer healthcare and pharmaceutical brands via a dedicated Team Sanofi @ Omnicom unit.

Matthew Chapman, MediaSense Client Director on the news “It has been incredibly rewarding to support Sanofi with their global media agency pitch and inspiring to witness how all parties navigated pitching remotely with passion, creativity and enthusiasm. The pitching agencies presented some fantastic work and I have no doubt that Sanofi’s chosen media partners will support them brilliantly on their transformation journey.”

More information via Ad Week and Campaign.

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