MediaSense are proud to have supported JDE Peet’s, the world’s largest pure-play coffee and tea giant behind the Jacobs, Tassimo, Douwe Egberts and Kenco brands on their recent global media review.
Havas Media Group has been awarded the $300m (£250m) international media account and will be responsible for JDE’s offline and online media planning and buying outside of North America. The international media account, which comprises 54 markets, is worth upwards of $300m globally (£250m).
Graham Brown, Co-founder & CEO, MediaSense on the news “MediaSense are delighted to have supported JDE Peet’s in this global media review. JDE’s omni-channel approach to ecommerce, alongside 2020’s acceleration of online shopping and delivery requires an agile and ecommerce-focused agency partner. It’s been a privilege to support the global advertiser and see some of the smartest, D2C-focused agencies present some incredible work.”
Further reading via Campaign