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MediaSense in the press: IPG Mediabrands CEO Daryl Lee – Media agencies are ‘moving away from scale to strategic capabilities’

MediaSense Director and Co-founder, Graham Brown shares his views on the strategic capabilities of IPG Mediabrands.

In the article Graham highlights that a ‘levelling effect of digital media’ is diminishing perception of agency size, how IPG Mediabrands now have ‘strategic direction and leadership from a genuine media practitioner’ and that ‘integrating Acxiom into the media offer will be a key test for Lee’s leadership’.

To read the article in full on campaignlive.co.uk please click here. 

First featured on 11/11/2019. 

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