News & Opinion
Posts tagged: James Glendennan
AA/WARC’s Adspend Forecasts – A Downgraded 2020 with Signs of Recovery in 2021
The latest Advertising Association/WARC Expenditure Report states that the UK ad market is now not expected to recover fully until 2022. James Glendennan shares his views on budget allocation in 2020 and signs of recovery in 2021.30 October 2020
More Ads on TV – Is It Really the Change Advertisers Want to See?
Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.03 December 2019
Visualisation: 2004 – 2018 The UK TV Market in Flux
From mass reach to streaming, MediaSense's James Glendennan looks into how the UK TV market has evolved.27 March 2019
Time for Out of Home to play by a new set of rules
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.17 October 2018
Premium inventory – The emperor’s new clothes?
Brands are being encouraged to spend in 'premium' media environments - but are they really worth the investment? MediaSense's James Glendennan explores the boom of price premium media.11 December 2017
Out-of-home – from pasting panels to delivering audiences
The out-of-home industry can capitalise on the fragmented digital environment with its own digital proposition, writes Media Analyst James Glendennan.18 September 2017
TV advertising in 2017 – A house of cards
'Audiences & revenues have passed their ‘peak oil’ moment, where growing agency investment & stable audiences delivered increasing profit margins for media owners.' Analyst James Glendennan gives his opinion on what 2017 holds for TV.08 June 2017
Project Rio – Media baron’s folly or industry saviour?
The print advertising industry in the UK has endured consistent revenue declines for over a decade. In the halcyon days of 2007, national press revenues sat at around £1.7bn - over the last ten years this figure has dropped by over 50%. The question being asked today is whether the fabled Project Rio can survive, and if so whether it can succeed in turning around the industry’s fortunes?31 January 2017
TV Advertising – Still resilient or existentially challenged?
2016 “The Year of Mobile” will be remembered as the year the digital behemoths turned their guns on TV. Another week, another piece of research or PR is published which beats the brow of TV advertising as an ‘old fashioned and out-dated’ media. While TV often faces new and significant challenges from digital competitors these threats can be over-stated.31 October 2016