Opinion
Project Rio – Media baron’s folly or industry saviour?
The print advertising industry in the UK has endured consistent revenue declines for over a decade. In the halcyon days of 2007, national press revenues sat at around £1.7bn - over the last ten years this figure has dropped by over 50%. The question being asked today is whether the fabled Project Rio can survive, and if so whether it can succeed in turning around the industry’s fortunes?
