News & Insights

Opinion

Why 2024 is the Year of Effectiveness

Against a backdrop of market volatility and the battle for purpose, relevance and attention, there is more acceptance for media to be treated as a source of growth. Brands are increasingly looking to pivot their approach from efficiency to effectiveness. Dan Brown explains.

Opinion

Learnings from Campaign’s In-housing Summit 2022

Dan Brown and Leonardo Oliveira explore in-housing requirements and recommendations following a visit to Campaign's In-housing Summit 2022.

Opinion

Learnings from DMEXCO 2022

Sustainability, E-commerce and Uncertainty; Dan Brown, Digital Practice Lead & Leonardo Oliveira, Digital Strategy Director at MediaSense summarise the key learnings from DMEXCO.

Opinion

UK Desktop Display Ad Viewability Hits 70% – Does This Mean the Quality of Viewability is Improving?

MediaSense Digital Performance Director, Dan Brown on UK desktop display ad viewability breaking the 70% barrier.

Opinion

Optimising Broadcast Video on Demand for Advertisers

MediaSense's Director of Digital Performance, Dan Brown looks at transparency, measurement and cost in Broadcast Video On Demand.

Opinion

Cutting out the Ad Tech middlemen may not be as easy as it seems…

With the industry barometer showing no ease up in pressure, another challenge that has arisen is around big agencies moving to cut out the Ad Tech middlemen in order to justify their existence. But are they that easy to shake off?

Opinion

How safe is your digital supply-chain now?

In January 2017 Marc Pritchard delivered a landmark speech that put the industry to the sword, one year later, to what extent has his call to action been adopted, and what changes have we seen in the market? Dan Brown, Director of Digital Performance, MediaSense addresses the impact of the speech and where the challenges still remain.