News & Opinion
Posts tagged: Dan Brown
UK Desktop Display Ad Viewability Hits 70% – Does This Mean the Quality of Viewability is Improving?
MediaSense Digital Performance Director, Dan Brown on UK desktop display ad viewability breaking the 70% barrier.25 September 2019
Video Series – 'Stop Wasting Your Money on Blackbox Ad Networks'
Infectious Media launch a three part video series on effective performance advertising. MediaSense's Digital Performance Director, Dan Brown contributes alongside Marks and Spencer's Tish House and Infectious Media's James Coulson.29 July 2019
Optimising Broadcast Video on Demand for Advertisers
MediaSense's Director of Digital Performance, Dan Brown looks at transparency, measurement and cost in Broadcast Video On Demand.27 June 2019
Content is NOT King
Dan Brown, Director of Digital Performance, discusses the challenges faced by online publishers27 February 2019
Cutting out the Ad Tech middlemen may not be as easy as it seems…
With the industry barometer showing no ease up in pressure, another challenge that has arisen is around big agencies moving to cut out the Ad Tech middlemen in order to justify their existence. But are they that easy to shake off?09 May 2018
How safe is your digital supply-chain now?
In January 2017 Marc Pritchard delivered a landmark speech that put the industry to the sword, one year later, to what extent has his call to action been adopted, and what changes have we seen in the market? Dan Brown, Director of Digital Performance, MediaSense addresses the impact of the speech and where the challenges still remain.27 February 2018
MediaSense partners with Festival of Media for new event – Brand Lab
MediaSense has partnered with the Festival of Media to launch Brand Lab, an education programme for advertisers to help improve their media understanding and marketing capability; become better clients to their media agencies; learn how to create efficient and innovative marketing teams and how to navigate the new media landscape.23 November 2017