In the March edition of MediaView we cover Google’s switch to First Price Auctions, the pros and cons of output pricing, review the recent ISBA Annual Conference and take a look at changes in the UK TV market
MediaSense Digital Manager, Marcus Chomyszyn shares best practice on First Price Auction strategy.
Is output pricing the way forward for agency remuneration? MediaSense Co-founder, Graham Brown looks at five key areas to be aware of.
From mass reach to streaming, MediaSense's James Glendennan looks into how the UK TV market has evolved.
MediaSense Analysts, Joe Boulter and Andrew Mills round-up a month in media and marketing.
A view from Mediasense's Co-founder, Graham Brown on Sir Martin Sorrell’s new digital-only venture, S4 Capital.
A view from MediaSense co-founder, Andy Pearch on the key themes and standout speakers from the 2019 ISBA Conference.
Dan Brown, Director of Digital Performance, discusses the challenges faced by online publishers
Andy Pearch, Co-founder, explains how the findings and our TVIQ product equips brands to make their advertising spend more efficient.
MediaSense are delighted to announce new starters to the team, Paulina Kalinowska, Account Director and Marcus Chomyszyn, Digital manager.
Ryan Kangisser, Partner, speaks to Liberum about The Future for the Agency Model
Shifts in TV viewership, never-ending brand safety and data breaches and the rise of social media influencers, Kane Brady, MediaSense analyst talks through the key topics of 2018.
