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MediaView – March 2019

Welcome to the March edition of MediaView, MediaSense’s monthly media and marketing newsletter.

Contents

Output pricing – Friend or Foe?
Is output pricing the way forward for agency remuneration? MediaSense co-founder, Graham Brown looks at five key areas to be aware of

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Google’s Switch to First Price Auctions – 7 Key Take Outs for Advertisers
Marcus Chomyszyn, MediaSense Digital Manager shares best practice on First Price Auction strategy

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The ISBA Annual Conference 2019 – Why We All Need to Get With the Program 
A view from MediaSense Co-founder, Andy Pearch on the key themes and standout speakers from the recent 2019 ISBA Annual Conference

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Visualisation: 2004 – 2018 The UK TV Market In Flux
From mass reach to streaming – James Glendennan on how the UK TV market has evolved

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MediaSense in the press – Sir Martin Sorrell returns with ‘faster, better, cheaper’ ad company. But can he compete with the giants?  
Graham Brown shares his views on Sir Martin Sorrell’s digital-only venture, S4 Capital

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News in Brief – A Topical Look at a Month in Media and Marketing 
A relevant round-up of news from MediaSense Analysts, Joe Boulter and Andrew Mills

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