A Q&A with Andrea Bernhardt, MediaSense’s Strategy Director on the future of media transformation, global operating models and the challenges for CMOs in 2020.
Marcus Chomyszyn addresses recent industry commentary regarding Facebook costs and considers if there is cause for concern for advertisers.
In December, Amazon live streamed its inaugural round of Premier League football, marking the first time Amazon Prime Video had run conventional TV ad breaks in the UK. Joe Boulter investigates the ROI.
MediaSense Analysts Daniel Keshet and Mariam Hersi round up a month in media and marketing.
An update on Media Minds, MediaSense's curated LinkedIn Group.
MediaSense experts outline the trends that have challenged both brands and agencies in 2019, and that are set to continue for 2020.
In the December edition of MediaView our experts outline the trends that have challenged both brands, and agencies in 2019. We break down Google’s announcement to restrict contextual content category information and investigate heavy cost inflation in the TV advertising market.
Marcus Chomyszyn breaks down Google’s announcement that it will restrict contextual content category information from February 2020.
MediaSense’s Ben Parnall, Anita Barnett, Max Youngman, Andrew Mills and Joe Boulter round up a month in media and marketing.
Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.
MediaSense Director and Co-founder, Graham Brown shares his views on Dentsu Aegis Network’s move to bring its UK planning and buying teams back together.
MediaSense are supporting MacMillan Cancer Support with a charitable donation over the festive period.
