Welcome to the December edition of MediaView, MediaSense’s monthly media and marketing newsletter.
Key Advertising Industry Trends in 2019
MediaSense experts outline the trends that have challenged both brands, and agencies in 2019, and that are set to continue for 2020.
MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director
MediaSense announce appointment of Andrea Bernhardt to broaden growing global marketing transformation practice.
DECONSTRUCTING: Google Restricts Contextual Data in Programmatic Auctions
Marcus Chomyszyn breaks downs Google’s announcement that it will restrict contextual content category information from February 2020.
Digiday Research Report: The State of UK Supply Path Optimisation
MediaSense Director of Digital Performance, Dan Brown contributes to Digiday and PubMatics recent research report, ‘The State of UK Supply Path Optimisation.
MediaSense in the press: What Disney’s media decision says about adland right now
MediaSense Director and Co-founder, Graham Brown shares his views on Disney’s decision to split the majority of its global media between Publicis and Omnicom.
News in Brief – A Topical Look at a Month in Media and Marketing
MediaSense’s Ben Parnall, Anita Barnett, Max Youngman, Andrew Mills and Joe Boulter round up a month in media and marketing.
More Ads on TV – Is it Really the Change Advertisers Want to See?
Max Youngman and James Glendennan look at heavy cost inflation in the TV advertising market.
MediaSense in the press: New Digital Age Viewpoints:The move to in-housing
MediaSense Co-founder and Director, Andy Pearch contributes to New Digital Age’s latest viewpoint on in-housing.
MediaSense in the press: Dentsu Aegis planning and buying move ‘makes sense’
MediaSense Director and Co-founder, Graham Brown shares his views on Dentsu Aegis Network’s move to bring its UK planning and buying teams back together.