"All too often strategy is an incoherent collection of ideas ‘bound together’ by a bewildering array of tech and tools." Graham Brown shares his views on the diminished role for strategy in media pitches.
The Out of Home sector is more buoyant than ever before, but with significant challenges on the horizon. James Glendennan shares his point of view on the challenges and steps needed to ensure it remains a key media channel.
Is the media auditing market heading for disruption? Andy Pearch discusses the 'modern media audit', where data analytics, customisation, speed and transparency are king.
Can multi-billion dollar spend on influencer marketing be justified? Theo Johnson, Digital Director, highlights the important considerations for brands to ensure investment isn’t wasted.
Following the release of OFCOM's annual review of the UK communications sector, Andy Pearch, MediaSense Co-founder, highlights the 10 Key Takeaways for Media Planners, Buyers and Advertisers.
As advertising costs soar and TV audiences become harder to reach, MediaSense's James Glendennan outlines the steps brands are taking to maximise returns without compromise on campaign cost and quality.
When you look a little more closely at how video is measured, things begin to unravel...Theo Johnson, Digital Director explains what brands need to consider in order to deliver insightful video performance.
With the industry barometer showing no ease up in pressure, another challenge that has arisen is around big agencies moving to cut out the Ad Tech middlemen in order to justify their existence. But are they that easy to shake off?
Is the media industry ‘lost in translation?’ Andy Pearch reports on the unexpected theme emerging from the ANA conference.
In the pursuit of greater cost efficiencies and control, will Pritchard’s vision for a new hybrid agency model deliver? Andy Pearch, MediaSense Co-founder, offers his perspective.
Yet another very public issue for the duopoly, but will 2018 be digital media's 'Year of Reckoning'? Andy Pearch, MediaSense Co-founder, highlights Facebook's other mounting problems as they deal with the latest data breach.
At the ISBA conference this week the theme of ‘control’ dominated proceedings, but what does 'control' actually mean to the media industry?
