News & Opinion
Dazed and confused
Recently, many of our clients have come to us with a similar question – what do I need to do now to be ready for a 2020 media environment? Our response was to devise a quant and qual research programme, Media2020, to provide some answers and to offer guidance on how marketing organisations can re-configure their media strategies successfully in a rapidly changing world.05 October 2015
Greater self-reliance, new agency models and performance based metrics are top priorities as CMOs prepare for 202013 September 2015
Are clients sleepwalking Into tech monopolies?
Our digital partner Ryan Kangisser asks if clients are sleepwalking into tech monopolies on AdAge.com26 August 2015
In, out, shake it all about
To deliver better outcomes for their clients, it seems media agencies will need to get used to ceding more control. Andy Pearch looks into the cost of transparency.13 August 2015
Ad fraud: does anyone know how big a problem it even is?
The scale of online ad fraud is simply unknowable, according to the IAB – one of the key organisations tasked with helping put the issue right.26 February 2015
Does online advertising have an image problem?
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.11 September 2014
Co-op’s unswerving journey to Growth
MediaSense are proud to have supported Co-op Group’s media pitch, focused on selecting a new agency partner to unify their diverse family of businesses to become ‘One Co-op’.12 December 1970