News & Insights

Brands must regain control in the third media era

We’re entering the third era of commercial media, where clients fear losing control to an all-powerful group of technology platforms. We address the core issues around ownership & quality of data, imbalance of agency trading & planning and emerging partner/supplier models. All is not lost.

Opinion

Should more media owners disclose agency rebates?

In light of more media owners coming forward and disclosing rebate and discount deals in place with agencies, Graham Brown features in Campaign alongside other industry experts answering the question, "should more media owners come forward and disclose agency rebates?"

Opinion

What lies around the corner? The media agenda for 2017

All the indications are that 2017 will be a pivotal year in media. Here are 8 topics which we believe will be exercising the industry this year.

Opinion

TV Advertising – Still resilient or existentially challenged?

2016 “The Year of Mobile” will be remembered as the year the digital behemoths turned their guns on TV. Another week, another piece of research or PR is published which beats the brow of TV advertising as an ‘old fashioned and out-dated’ media. While TV often faces new and significant challenges from digital competitors these threats can be over-stated.

Opinion

95/5 – There’s more to media than transparency

Another day, another article on media transparency. It’s a hot topic understandably, but it’s not the only game in town.

Opinion

Five questions marketers need to ask their media partners now

Ryan Kangisser, digital partner of global media advisory firm MediaSense, provides five key questions that marketers should take to their agencies if they want to gain greater transparency in their relationship.

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

Opinion

10 essential media 'to-do's' for marketers in 2017

As you develop your plans for 2017, we’ve prepared a top 10 list of media ‘to-do’s’ for marketers. You will be making many strategic decisions but this list is designed to ensure you're better equipped to fully optimise your media budgets in 2017.

Opinion

Whose conflict is it anyway?

The fundamental issue which lies at the heart of the ANA’s recent Media Transparency Report is this: media agencies have failed to manage conflicts of interest which have arisen by virtue of their position in the media value chain.

Opinion

Should brands employ a chief media officer in-house?

Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.

Opinion

Should brands use a Big Four firm to audit their agency?

An article in Campaign citing how we proposed an industry code of practice last week recommending that "all individuals involved in compliance auditing must be bound by a recognised professional code of conduct – e.g. Association of Chartered Certified Accountants".

Opinion

MediaSense calls for code of professional conduct among media auditors to inject trust and stability back into the market

Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships