News & Insights

Five questions marketers need to ask their media partners now

Ryan Kangisser, digital partner of global media advisory firm MediaSense, provides five key questions that marketers should take to their agencies if they want to gain greater transparency in their relationship.

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

Opinion

10 essential media 'to-do's' for marketers in 2017

As you develop your plans for 2017, we’ve prepared a top 10 list of media ‘to-do’s’ for marketers. You will be making many strategic decisions but this list is designed to ensure you're better equipped to fully optimise your media budgets in 2017.

Opinion

Whose conflict is it anyway?

The fundamental issue which lies at the heart of the ANA’s recent Media Transparency Report is this: media agencies have failed to manage conflicts of interest which have arisen by virtue of their position in the media value chain.

Opinion

Should brands employ a chief media officer in-house?

Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.

Opinion

Should brands use a Big Four firm to audit their agency?

An article in Campaign citing how we proposed an industry code of practice last week recommending that "all individuals involved in compliance auditing must be bound by a recognised professional code of conduct – e.g. Association of Chartered Certified Accountants".

Opinion

MediaSense calls for code of professional conduct among media auditors to inject trust and stability back into the market

Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships

Opinion

Be careful what you wish for

Media agencies have always trodden a fine line between neutrality and self-interest, in their hybrid role as investment advisers and commercial traders. But as they vie for the pivotal role in brand communications management, they appear to be putting this status in jeopardy as they continue on their path of self-imposed metamorphosis from buyer to vendor. This article explores the new dynamic emerging between client and agency.

Opinion

Just 8% of brands are very satisfied with their agency partners

MediaSense's Media2020 report in Marketing Week

Opinion

Look before you leap: 5 essentials for reviewing your media agency

2015 was the biggest year of media pitches in living memory. Almost $30b of media budgets were put up for grabs, that’s a third more than the year before. There is no one-size fits-all approach in designing and managing a modern day media pitch. So what are the pre-requisites of a successful review process ?

Opinion

Jekyll or Hyde? You decide

The opportunity for growth for media agencies – the adaptation and distribution of dynamic content - is likely to be at the expense of the creative sector. Andy Pearch, MediaSense Co-founder and Director outlines changes in advertising technology.

Opinion

Graham Brown writes for Forbes.com

Graham Brown discusses findings from our Media2020 study in his Forbes.com column.