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MediaSense calls for code of professional conduct among media auditors to inject trust and stability back into the market

'Conflicted' media auditors come under fire from Martin Sorrell in Campaign's latest article

‘Conflicted’ media auditors come under fire from Martin Sorrell in Campaign’s latest article

Graham Brown contributes to commentary in Campaign on the current levels of mistrust around actual or perceived conflicts of interest within “auditors” causing a gaping wound between client and agency relationships.

He is commented as saying, “I think Sir Martin is right – you cannot have arbitrary people wandering through the inner financial workings of a global plc. For clients to regain trust in the system, both auditors and agencies need to adhere to an agreed set of professional standards.”

Read more at Campaign

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