News & Insights

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year
News

Wishing Our Clients and Partners a Merry Christmas and a Happy and Healthy New Year

This festive period MediaSense have chosen to support WaterAid through a charitable donation.
MediaSense & WFA Launch Study Into ‘Working/Non–Working’ As Brands Seek New Approach
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MediaSense & WFA Launch Study Into ‘Working/Non–Working’ As Brands Seek New Approach

MediaSense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.

MediaSense Talent Shortlisted in Campaign’s Female Frontier Awards
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MediaSense Talent Shortlisted in Campaign’s Female Frontier Awards

MediaSense are delighted to announce that Charlie Blum and Alexis Scott have been shortlisted for Campaign's Female Frontiers Awards 2022.

MediaSense Supports Dyson in Global Media Account Review
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MediaSense Supports Dyson in Global Media Account Review

Dyson has appointed IPG Mediabrands to handle its global media planning, buying and paid search in a MediaSense supported media review.

MediaSense Supports Comparethemarket.com in Media Review
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MediaSense Supports Comparethemarket.com in Media Review

Comparethemarket.com has appointed OMD UK to handle its media planning and buying and Croud to manage its paid search, following a competitive review supported by MediaSense.

The Coca-Cola Company Names WPP as Global Marketing Network Partner Following Process Run by MediaSense
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The Coca-Cola Company Names WPP as Global Marketing Network Partner Following Process Run by MediaSense

Following the launch in March this year, Coca-Cola's Global Media Review has concluded with WPP appointed as Coca-Cola's global marketing network partner.

British Airways Appoints Omnicom Media Group to Media Planning and Buying Business
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British Airways Appoints Omnicom Media Group to Media Planning and Buying Business

British Airways’ global media planning and buying account has been appointed to Omnicom in a MediaSense supported review.

In the Press: Madison Avenue wants a slice of the ‘metaverse’ action — but some advertisers are wary about its lack of guardrails
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In the Press: Madison Avenue wants a slice of the ‘metaverse’ action — but some advertisers are wary about its lack of guardrails

Insider reports on Facebook's big bet on the 'metaverse' - where ad agencies are racing to position themselves as experts on the concept.

In the Press: The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions
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In the Press: The Evolving Agency-Client Relationship Is Leading to a Decrease in Reverse Auctions

Adweek reports on the decline in reverse auctions and how price is factoring into global media reviews.
MediaSense Supports Perrigo in In-Housing Review
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MediaSense Supports Perrigo in In-Housing Review

MediaSense supports Perrigo in achieving their digital in-housing ambitions.

MediaSense Supports Chanel in Global Media Review
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MediaSense Supports Chanel in Global Media Review

MediaSense are proud to have supported Chanel in its global media review.

MediaSense Supports Just Eat Takeaway.com in Global Media Review
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MediaSense Supports Just Eat Takeaway.com in Global Media Review

Just Eat Takeaway.com has consolidated its global media buying and planning with IPG Mediabrands’ UM, following a two-way competitive pitch.