News & Insights

MediaView – February 2024

Welcome to the February 2024 edition of MediaView, MediaSense’s media and marketing newsletter.

Rethinking the Media Agency Model

Joining The Media Leader podcast, Ryan Kangisser discusses how marketers are seeking to optimise their agency model in 2024.

Listen / Read

Navigating a Media Agency Transition

A significant undertaking for an advertiser and their appointed agency. Learn how to ensure a productive and collaborative start to a new media partnership.

Download Guide

Navigating the 2024 US Election

Discover the challenges and opportunities for advertisers and their agencies as they navigate the media frenzy surrounding the 2024 US Election.

Learn More

Replay MediaSense’s Innovation Session

Catch up on the latest Innovation Session, showcasing three exciting companies across Invalid traffic measurement, Branded Gaming and AI-powered Media & Creative optimisation.

Watch Session

Marketing in 2024

WFA partners reflect on what marketing will look like in 2024, with Ryan Kangisser highlighting speed and integration key in improving ways of working.

Learn More

Efficiency, Measurement and Collaboration

Richard Tudor summarises the key learnings from Campaign’s recent ‘Breakfast Briefing’ event.

Read More

Download some useful content:

Media Agency Models

Understand how global brands are looking to evolve their agency models
Download Report

Pitch Management

Key stages for running a successful pitch process
Access Here

Proprietary Media

A guide on the challenges and opportunities associated with proprietary media
Read Here

Read recent media news:


Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness via Adweek

The Media Leader

Industry leaders tell us why they are passionate about media via The Media Leader

Why agencies must move from a buffet model to à la carte service via The Media Leader

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