Welcome to the February 2024 edition of MediaView, MediaSense’s media and marketing newsletter.
Rethinking the Media Agency Model
Joining The Media Leader podcast, Ryan Kangisser discusses how marketers are seeking to optimise their agency model in 2024.
Navigating a Media Agency Transition
A significant undertaking for an advertiser and their appointed agency. Learn how to ensure a productive and collaborative start to a new media partnership.
Navigating the 2024 US Election
Discover the challenges and opportunities for advertisers and their agencies as they navigate the media frenzy surrounding the 2024 US Election.
Replay MediaSense’s Innovation Session
Catch up on the latest Innovation Session, showcasing three exciting companies across Invalid traffic measurement, Branded Gaming and AI-powered Media & Creative optimisation.
Marketing in 2024
WFA partners reflect on what marketing will look like in 2024, with Ryan Kangisser highlighting speed and integration key in improving ways of working.
Efficiency, Measurement and Collaboration
Richard Tudor summarises the key learnings from Campaign’s recent ‘Breakfast Briefing’ event.
Download some useful content:
Media Agency Models
Understand how global brands are looking to evolve their agency models
Key stages for running a successful pitch process
A guide on the challenges and opportunities associated with proprietary media
Read recent media news:
Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness via Adweek
The Media Leader
Industry leaders tell us why they are passionate about media via The Media Leader
Why agencies must move from a buffet model to à la carte service via The Media Leader