News & Insights
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News
IAB UK’s 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during 2024, with research conducted by mediasense.
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Insights
5 Steps to Kick-Start Your Media Sustainability Journey
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.
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Insights
WFA Partner Predictions for 2025
Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.
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Insights
Campaign’s Year Ahead Event: Embracing Change in 2025
At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.
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News
IAB UK’s H1 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by mediasense.
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Insights
Reimagining The Future Marketing Operating Model
Tech-enabled, consumer-centric & measurement-driven. Jack Shearring looks at the marketing operating model of the future.
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News
‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.
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News
Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
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News
Event – Media 2025: Key Findings Webinar
Register for mediasense's upcoming webinar on the key learnings from the latest wave of our Media:2020 program, Media 2025.