Posts tagged: WFA
R3 Acquisition, Agency Remuneration Study launches & Mastering an Award Winning Media Entry. MediaSense's November newsletter is now live.
MediaSense launch 'Future of Agency Remuneration' study, in partnership with the WFA.
Registrations are now open to join Ryan Kangisser and Jack Shearring as they present key findings from the study.
PwC Acquisition news, Media 2025 Webinar and Agency Remuneration Study launches in Cannes. MediaSense's July newsletter is now live.
Media 2025 launches, Future of Agency Remuneration, 2024 The Year of Effectiveness and more. MediaSense's May 2024 newsletter is now live.
Rethinking the media agency model, the US Election through the advertiser lens and navigating a media agency transition. MediaSense's February 2024 newsletter is now live.
WFA partners reflect on what they think marketing will look like in 2024, with Ryan Kangisser noting speed & integration key to improving ways of working.
A recent study by the WFA & MediaSense found a substantial number of major multinational brands are striving to refine their agency model.
WFA & MediaSense Future of Media Agency Models report launches, views on the emergence of outcome-based remuneration in media agency models & new Head of Strategic Accountability joins MediaSense.
MediaSense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.
We are proud to announce that MediaSense has been appointed as the Media Transformation partner to the World Federation of Advertisers (WFA).
The Financial Times’ Alistair Gray looks at the current talent crisis in advertising, referencing research from The WFA and MediaSense.