Welcome to the February edition of MediaView, MediaSense’s media & marketing newsletter. Regular insights designed for advertisers, marketers and digital experts.
Campaign Interview with Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
In an exclusive Q&A with Campaign Asia, MediaSense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
Read interview
“How Marketer Attitudes are Shifting Ahead of a Transformative 2025”
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness.
Read Article
3 Strategies for Digital Retail Media Success
Retail Media’s growth continues, driven by 1st party data & closed-loop attribution. Collaboration among advertisers, media owners & retailers is crucial for navigating opportunities in this booming space.
Read Article
5 Steps to Kick-Start Your Media Sustainability Goals
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Read about our steps to ensure compliance.
Learn More
Rethinking Agency Remuneration in 2025
Ryan Kangisser joins the Media Leader podcast, to unpack further the key themes surrounding the Agency Remuneration study and what is changing in 2025.
Listen & Download Report
Replay 2025 Outlook Webinar
Hosted by Sam Tomlinson, & joined by Lord Gavin Barwell, Former Chief of Staff to Theresa May, Barret Kupelian, PwC Chief Economist, & Lisa Hooker, PwC Retail & Consumer Leader, MediaSense’s latest webinar presents forecasts & predicitions for 2025.
Watch Recording
Campaign’s Year Ahead Event: Embracing Change in 2025
Nick McCrosson & Natalia Allinson frame the year ahead – looking at key themes of authenticity, bravery & sustainability.
Read Article
Media Agency Models
Understand how global brands are looking to evolve their agency models
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Pitch Resources
Key stages for running a successful pitch process and achieving a seamless agency transition
Pitch Management & Agency Transition
Media 2025: Wave 6
The latest insights related to transformation, talent, measurement & agency models
Download Research
Insight Guides
Guides on Audience Extension Networks & Proprietary Media best practices
Gen AI Contract Compliance
How to mitigate risk & drive responsible use across the marketing supply chain
Download Report
Influencer Management
Optimising strategy from selection to performance assessment & agency management
Download Report
The State of Hiring in Media Agencies: Fractional talent explores how agencies are adapting to change, retaining talent, and shaping leadership. Read here.
WFA Partner Predictions for 2025: Strategic partners of the WFA share their global marketing predictions for 2025. Read here.
Barb Appoints MediaSense & Snowflake for New Barb Data Hub: Barb, the industry’s standard for understanding what people watch, announces the Barb Data Hub. Read here.
Volvo Picks Initiative for Global Media Account: Volvo has appointed Initiative to its global media planning and buying account following a MediaSense supported review. Read here.
The AA Selects The7Stars & Jellyfish to Handle Media Duties: Appointments follow a competitive review led by the AA procurement team with the support of MediaSense. Read here.
Johnson & Johnson Awards its US & Canada Media Business to WPP: Ad Age covers the WPP Johnson & Johnson’s U.S. and Canada media business win. Read here.
Conferences, forums & workshops to mark in your calendar:
MediaSense teams will be attending the below events 🤝 Schedule a meeting or coffee
ANA Media Conference | 31 Mar 2025-2 Apr 2025 | Orlando
The Marketing Procurement iQ Conference | 25-26 Apr 2025 | London
ANA Advertising Financial Management Conference | 27-30 Apr 2025 | Carlsbad
ANA Brand Masters Conference | 7-9 May 2025 | L.A
Campaign Media 360 | 20-21 May 2025 | Brighton
ProcureCon Marketing Europe | 3-4 Jun 2025 | London
Cannes Lions 2025 | 16-20 Jun 2025 | Cannes
ANA Masters of Marketing Conference | 21-22 Oct 2025 | Orlando
ProcureCon Marketing North America | 17-19 Oct 2025 | Austin
ProcureCon Marketing CONNECT | 2-3 Dec 2024 | Hertfordshire