News & Insights

MediaView – May 2024

Welcome to the May 2024 edition of MediaView, MediaSense’s media and marketing newsletter.

Media 2025: Wave 6 Launches

Wave 6 of our landmark Media 2025 research launches with fresh perspectives on media transformation, talent and measurement.

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Agency Renumeration Study

The WFA & MediaSense launches study into the Future of Agency Remuneration. Contribute to the study by completing the survey below.

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Why 2024 is the Year of Effectiveness

Dan Brown explains how brands are looking to pivot their approach from efficiency to effectiveness.

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Practical Actions to Avoid MFAs

A year from when the issues with MFA were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.

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Future of Brands: Where Media & Creative Collided

Jack Shearring shares learnings on effectiveness, speaking the ‘language of a CFO’ and unifying media and creative communication strategies following AdWanted’s Future of Brands event.

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Download some useful content:

Media Agency Models
Understand how global brands are looking to evolve their agency models
Download Report

Pitch Management
Key stages for running a successful pitch process
Access Here

Proprietary Media
A guide on the challenges and opportunities associated with proprietary media
Read Here

Agency Transition
A guide on achieving a seamless agency transition
Access Guide

Read recent media news:

Media 2025
Campaign / Digiday / WARC / The Media Leader

Marketing’s quest for digital ad transparency via Digiday

Unravelling the AI dilemma in media agencies: Cost savings or revenue shake-up? via Digiday

Spotify awards global media account via Adweek

The Media Leader
Why ‘Mediapalooza’ won’t happen this year via The Media Leader

Ryan Kangisser & Anna Hickey discuss the WFA & MediaSense Future of Agency Models study via WPP

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