
Welcome to the May 2024 edition of MediaView, MediaSense’s media and marketing newsletter.

Media 2025: Wave 6 Launches
Wave 6 of our landmark Media 2025 research launches with fresh perspectives on media transformation, talent and measurement.

Agency Renumeration Study
The WFA & MediaSense launches study into the Future of Agency Remuneration. Contribute to the study by completing the survey below.

Why 2024 is the Year of Effectiveness
Dan Brown explains how brands are looking to pivot their approach from efficiency to effectiveness.

Practical Actions to Avoid MFAs
A year from when the issues with MFA were first exposed, Marie Peters provides a timely update on MFA best practice for advertisers.

Future of Brands: Where Media & Creative Collided
Jack Shearring shares learnings on effectiveness, speaking the ‘language of a CFO’ and unifying media and creative communication strategies following AdWanted’s Future of Brands event.

Download some useful content:
Media Agency Models
Understand how global brands are looking to evolve their agency models
Download Report
Pitch Management
Key stages for running a successful pitch process
Access Here
Proprietary Media
A guide on the challenges and opportunities associated with proprietary media
Read Here
Agency Transition
A guide on achieving a seamless agency transition
Access Guide

Read recent media news:
Media 2025
Campaign / Digiday / WARC / The Media Leader
Digiday
Marketing’s quest for digital ad transparency via Digiday
Unravelling the AI dilemma in media agencies: Cost savings or revenue shake-up? via Digiday
Adweek
Spotify awards global media account via Adweek
The Media Leader
Why ‘Mediapalooza’ won’t happen this year via The Media Leader
WPP Q&A
Ryan Kangisser & Anna Hickey discuss the WFA & MediaSense Future of Agency Models study via WPP