Welcome to the November 2024 edition of MediaView, MediaSense’s media and marketing newsletter.
Global Expansion Accelerates as MediaSense Acquires R3
Deal significantly extends global footprint in North America and Asia with capability expansion across creative and production.
MediaSense Launch ‘Future of Agency Remuneration’ Study, in Partnership with the WFA
3 out of 4 multinational brands are seeking to change their agency renumeration model in the next three years, according to new research from the WFA & MediaSense.
Learn More & Download the Study
Mastering An Award-Winning Media Entry: Insights from Industry Judges
Jacqueline Franco, James Ganio, Jack Shearring, and Julian Smith share insights on how to craft a successful award submission.
IAB & MediaSense’s H1 UK 2024 Digital Adspend Report Launches
Report offers insights into the digital advertising market’s performance during the first half of the year, with research conducted by MediaSense.
Learn More & Download the Update
Conferences, forums & workshops to mark in your calendar:
MediaSense team will be attending the below event🤝 Schedule a meeting or coffee
ProcureCon CONNECT
3-4 December 2024, St Albans, UK
Learn More
Catch up on recent media news:
Most Brands Expect to Change Agency Compensation Models Within the Next Three Years
Ryan Kangisser speaks to AdAge about how AI and automation are influencing marketers to move away from traditional remuneration toward output or outcome-based pricing. Read Here
Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
Ryan Kangisser comments on where the need for agencies to find the right balance in explaining AI to marketers during pitches. Read Here
Nike’s Move to Brand Thinking Over ‘Quick Wins’
Sam Tomlinson comments on the rising number of firms taking pitches for their media and creative accounts at the same time. Read Here
Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on Lego building up its in-house media buying capabilities. Read Here
Download some useful content:
Pitch Resources
Key stages for running a successful pitch process and achieving a seamless agency transition
Pitch Management | Agency Transition
Media 2025: Wave 6
The latest insights related to transformation, talent, measurement & agency models
Download Research
Audience Extension Networks
A guide on the practice of buying open web inventory via AENs
Access Guide
Media Agency Models
Understand how global brands are looking to evolve their agency models
Download Report
Proprietary Media
A guide on the challenges and opportunities associated with proprietary media
Read Here