Posts tagged: WARC
The latest Advertising Association/WARC Expenditure Report states that the UK ad market is now not expected to recover fully until 2022. James Glendennan shares his views on budget allocation in 2020 and signs of recovery in 2021.
Six key lessons to embrace. MediaSense experts, Eva Landuyt and David Strome share learnings from running global media pitches during COVID.
MediaSense Managing Partner, Ryan Kangisser writes exclusively for WARC with a deep-dive into In-housing strategy.
MediaSense experts write for WARC, assessing the impact of COVID-19 on the global media ecosystem.
TikTok It has been downloaded more than one billion times and has mounting influence on youth culture. MediaSense Partner, Ryan Kangisser contributes to a WARC trend snapshot, sharing his views on brand safety.
Ryan Kangisser, Digital Partner at MediaSense, features in the latest WARC Trends on data quality issues and the challenges brands face to overcome them.
