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WARC reports our landmark CMO study Media2020

LONDON: Greater self-reliance, new agency models and performance-based metrics are the top three priorities for CMOs as they look ahead to 2020, according to a new survey.

MediaSense, a media consultancy, working in association with trade body ISBA and Ipsos Connect, conducted a series of interviews and an extensive survey with 200 senior marketers collectively responsible for advertising budgets of more than £1bn.

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