MediaSense experts, Eva Landuyt and David Strome share key learnings from managing global media pitches during COVID-19. Part of WARC’s Snapshot series that focuses on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Why it matters
Virtual pitching is here to stay – at least in the short term – so whether a brand is considering going to market or an agency is preparing themselves to respond, lasting lessons have been learned which can be applied to a future media ecosystem.
– Consider whether going to a pitch is the right answer during this volatile time – carefully consider the objectives of a review.
– Articulating ambitions clearly, customizing the RFP, and selling the opportunity to agencies are crucial.
– Formal set piece presentations need to be balanced out with more informal interactions where chemistry can be developed.
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