Digiday reports on Omnicom’s proposed acquisition of Interpublic Group (IPG) setting the stage for a transformative moment in the advertising industry – creating a $30 billion revenue entity. Announced by CEOs John Wren and Philippe Krakowsky, the merger focuses on competing with tech giants like Google and Meta, combining strengths such as IPG’s Acxiom data platform and Omnicom’s Flywheel e-commerce capabilities.
MediaSense’s Ryan Kangisser contributes to the article, emphasising, “This deal will no doubt create a lot of uncertainty for staff and clients on both sides. Notwithstanding the cost synergies (and implications this will bring), clients will be considering how their requirements will be met during an extreme period of transition and transformation.”
Read the article in full here.