In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
Related topics
Lego has handled its creative advertising needs in-house for a decade. Now, following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is building up its in-house media buying capabilities.
mediasense’s Ryan Kangisser comments on Lego expanding its in-house media operation.
Read the full article here.
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
How to Evaluate Agency AI Propositions: A Procurement Guide
A practical procurement guide to evaluating agency AI propositions, managing risk, and ensuring real business value beyond platforms and hype.
Marketing in 2026: Accountability, Effectiveness Measurement & Responsible AI
Leaders at mediasense share perspectives on what’s reshaping marketing today and what the industry must prioritise next.
Preparing for the Next Era of Marketing Talent
A global study by the WFA and mediasense on the future of marketing talent, and what organisations need to know to prepare.