MediaSense’s Ryan Kangisser contributes to Digiday’s latest look at the Omnicom, IPG deal.
“We’ve had a few people reach out to us [since the news],” said Kangisser, playing coy about naming names.
What they’re asking for reads like a greatest-hits playlist of curiosity and trepidation.
How will this shake up their agency model? What’s the ripple effect on competition? Will consolidation mean fewer options or better services? Will there be further M&A? What’s the fallout for the smallest players? And the question on everyone’s mind: what’s next?
Read the article in full here.